Iconic British brand Morphy Richards launches its latest brand film

 Morphy Richards - India's leading premium home appliances brand unveiled its brand film with the essence that 'no two people are the same; and no matter who you are, there is a Morphy Richards for you’. The new film is in sync with their global positioning of 'Happiness Engineered', which features the brand's best-selling, high-demand products Luxechef OTG, Kaffeto coffee maker and Kube water heater. Modern Indian consumers increasingly believe that happiness begins at home and hence focus on making every corner a reflection of themselves. Given this, Morphy Richards' intuitive and technologically advanced products seamlessly fit into a consumer's changing lifestyle. With a British heritage, the brand aces product design and aesthetics (sparking happiness) that go along with superior functionality (thanks to their engineering). The brand film will be leveraged across platforms, including print, social media and multiple digital channels, to improve awareness and build an emotional connection with its consumers. 

At the campaign unveiling, Sandhya Biswas, Head of Marketing at Morphy Richards, said, "As a brand that is leading from the front in design and innovation, Morphy Richards is one of the most successful international brands in its category in India. The campaign unveils a fresh brand logo and identity for an iconic British brand that has been around since 1936. The new positioning aligns with the global positioning around 'Happiness Engineered', which stems from our consumer's need for intuitive, user-friendly products that deliver happiness through product design and functionality. Our consumers have great taste, and as a curator of the finest appliances, we enable them to express their identity and add convenience to their day. Our homes are our sanctuaries, and our products aim to make our consumers feel great, as true happiness begins at home."

Being the most prominent international brand in India, Morphy Richards is the largest-selling OTG brand in the country, loved by professionals and home bakers alike. The brand is also widely known for its coffee makers that give consumers café-like coffee at home. Morphy Richards has a stable of award-winning products in other categories, too, such as Digichef OTG and Kube Water Heater – both recognized as the 'Product of the Year' by NielsenIQ. They also recently launched the SteamPro portable steam iron, Kenzo slow juicer and BlendExpert table blender.