iD Fresh enters ₹25,000-Crore spices market with authentic offerings

iD Fresh Food, India's leading fresh food brand, has announced its entry into the INR 25,000-crore branded spices market.

The company has launched three distinctive spice variants – Pure Spice - Red Chilli Powder, Blended Spice - Garam Masala, and Sambar Powder. This move marks iD Fresh's commitment to revolutionizing the market with natural, preservative-free, and chemical-free spices.

The company, known for its clean-label ethos, has ensured that these new spices are free from synthetic additives or chemicals. Strictly adhering to FSSAI standards, each batch of spices undergoes 20 quality checks and is tested for high-risk pesticide residues, guaranteeing that the final products are pure and safe for consumers. iD Fresh is set to offer these high-quality spices in Bangalore retail stores this month, with a gradual rollout across India in the pipeline.

Rajat Diwaker, CEO (India) of iD Fresh Food, emphasized the company’s innovative approach: “Our spices are packaged to preserve their freshness, flavor, and aroma for up to 12 months, all without any chemical treatments. We are thrilled to bring the same commitment to transparency and purity that our customers expect from iD Fresh into this new category. Our goal is to capture a significant share of the market by offering superior quality products that consumers can trust.”

Enakshi, Head of New Product Development at iD Fresh, reinforced the brand’s values: “Our spices align with iD’s principles of no preservatives, no chemicals, and all-natural ingredients. We spent months perfecting these products to ensure top quality and taste, collaborating with experts and consumers alike. By upholding strict quality standards, we’re confident that our new spice range will meet the needs of every Indian kitchen in a sustainable way.”

The new spice range is packaged in a way that ensures prolonged freshness without compromising on quality.

With this strategic launch, iD Fresh aims to make a notable impact on the Indian spices market by offering premium, clean-label alternatives that resonate with health-conscious consumers.

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