Idea bags India-Bangladesh series sponsorship

The telecom company Idea Cellular has bagged the title sponsorship for the upcoming cricket series in Bangladesh.

The tour will start on January 4 and includes seven ODIs involving India, Bangladesh and Sri Lanka and two Tests between India and Bangladesh.

The ODI series will take place between January 4-13, followed by the Tests from 17 January onwards.

As per the media reports, Idea has paid Rs 50 million. The other sponsors for the event are UTi Mutual Funds and Tata Motors.