Idea Cellular: Title sponsor for B'desh cricket series

Idea Cellular will be the title sponsor for the Test series and one-day international (ODI) cricket tri-series to be played in Bangladesh from January 4 ' January 13.

The 7 match ODI tri-series featuring India, Sri Lanka and Bangladesh and 2 Test series between India and Bangladesh will be known as 'The Idea Cup'. The test series starts on January 17, and all matches will be telecasted on NEO Cricket.

As the title sponsor of the tournament, Idea Cellular will gain exclusive rights to branding at strategic locations at the venue of cricket matches in Bangladesh and on the trophies of both the tournaments.

The chief marketing officer (CMO), Idea Cellular, Pradeep Shrivastava said, "The series offers a great platform to connect with millions of cricket lovers in the country. We plan to offer a wide-range of cricket-related VAS content and other unique contests and programmes like ' To enable its customers to win free tickets to the tournament and also offer a chance for its customers to win merchandise and meet the cricket stars." The GSM Mobile services operator has over 56 million subscribers in the country.