Idea's Oongli Cricket a hit Mumbai

Idea Oongli Cricket has bowled Mumbai over. Energy levels run high with everyone exercising their thumb to play more. Idea Oongli Cricket's outdoor campaign is making a huge impact with hoardings, bus shelters and banners at key locations such as Churchgate, CST, Dadar, Peddar Road, Juhu, Cuffe Parade, Bandra, Andheri, LBS Road, Powai, Eastern Express Highway, WEH, Thane, Navi Mumbai, Kalyan.

Idea Cellular, has yet again brought forward an innovative and engaging concept to promote its latest campaign. Bus shelters have converted into "Idea Oongli Cricket Net Practice Centres' and bus commuters are seen bursting bubble wraps, that change every hour, in a bid to exercise their nimble fingers. The shelters all over the city, from Churchgate, Dadar to Bandra are covered with bubble wraps. This unique feature encourages people to aid their Oongli fitness levels by bursting the bubble wrap while they wait for their bus.

Virender Sehwag has also been bitten by the Idea Oongli Cricket rage. Hoardings of the ace cricketer playing Oongli cricket with his fingers can be seen at key locations across the city brining the campaign to life.

Idea Cellular is executing its complete 360 degree campaign with TV, print, radio, digital and outdoor media initiatives. "Idea Oongli Cricket' can be played by all mobile phone users by SMSing their answer to '95 94 93 92 91'. The number is toll free for Idea subscribers, and standard messaging rates apply for other mobile subscribers. All Idea customers who send in the correct answer will get Idea VAS Packs for three days. For more details and information on Idea Oongli Cricket and Aaj ka Sawaal log onto www.ideaoonglicricket.com