Ignitee promotes 'Love Sex Aur Dokha'

Ignitee has leveraged the movie on social platforms like Facebook, Twitter, You Tube and Bindass.com. On the profiles created on the social media network prior to the release of the film, Ignitee has managed to create huge buzz by creating a sensational website of the film. Fans are participating in discussions with the characters of the movie and also in various contests. One of the contests includes the "LSD Short Film Contest" with the theme "Love, Sex or Dhoka". Since then, Ignitee has been flooded with entries, the winners of which would be announced next week, with the video being uploaded on the website which is integrated with YouTube.

Commenting on the occasion, Vikram Malhotra, COO ' Motion Pictures, Balaji Telefilms Ltd., said, "This film is definitely going to stay in the minds of the audience for a long time. We are extremely happy with the kind of buzz Ignitee has generated through a variety of Social Media efforts. We truly believed that the online medium will be a strategic Marketing and audience connect platform for LSD and will do magic for the film. Partnering with Ignitee truly made it come alive."

Speaking on the occasion, Gautamm Mehra, Chief SocioSearch Architect, Ignitee Digital Solutions Pvt Ltd said "The moment we got briefed on the movie, we were very excited. The social media program we put together is thus very vibrant, young and has everything from YouTube contests to cool apps such as the much written about LSD Guru and even exclusive iTunes podcasts from Dibakar Banerjee himself. The buzz created as a result has been phenomenal and the movie is eagerly looked forward to by the thousands of fans."

Ignitee has successfully created face book applications to promote the movie which has received huge appreciation from the audiences. The LSD application on Face book like LSD cards for Valentines Day has become so popular that the idea is being taken offline. Also, the most talked about application is the LSD guru application that does love predictions for you. On You Tube movie clips are being promoted and has witnessed more than two lakh views till date which of course is a mind-boggling figure.