In a season of hits, SRK’s Jawan is already winning the show with buzz and brands

Coming close on the heels of the mega success of Sunny Deol’s ‘Gadar 2’ and Rajnikanth’s ‘Jailor’, Shah Rukh Khan-starrer ‘Jawan’ is looking to repeat the success of ‘Pathan’. Already, the movie has been creating a buzz even before the trailer launch, and as per media reports, an astounding 750,000 tickets have been already booked on BookMyShow.

‘Jawan’, which is releasing on September 7, 2023, has strategically partnered with a range of brands, providing an avenue for audiences to engage with the film on multiple levels. From exclusive merchandise to interactive campaigns, these collaborations have injected an extra layer of excitement into the movie’s promotion.

Astral Limited, India’s leading building materials company, has collaborated with ‘Jawan’, a partnership that echoes the spirit of strength, resilience, and firm bonds. This unique association marks a strategic move to promote the company’s flagship brand, Bondtite, which is renowned for its powerful bonding capabilities with the tagline “Jode Ekdum Tight”.

Speaking about the partnership, Kairav Engineer, Executive Director, Astral Limited, said, “We are delighted to team up with ‘Jawan’, a movie that resonates with values of determination and unity, much like our Bondtite that form unbreakable bonds. We eagerly anticipate the release of the movie on 7th September and the impact of our shared message.”

Vimal Paan Masala has also cashed in on its association with brand ambassador Shah Rukh Khan, who is seen promoting ‘Jawan’ with the brand’s tagline – “Bolo zubaan kesari”.

Meanwhile, in a viral clip from ‘Jawan’s trailer, there’s a scene where Shah Rukh Khan delivers a dance performance inside a Metro. Keen observers will also notice that the walls of the Metro are adorned with posters from “Just In Time”.

As screens open up for advance bookings in various cities, it is evident that the Tamil and Telugu versions of the film are also enjoying enthusiastic support, even though the Hindi version naturally takes the lead. What’s particularly noteworthy is that the Hindi language version of the film has garnered the most interest from markets in South and East India, including Hyderabad, Kolkata, Bengaluru, and Chennai, among others.

Ashish Saksena, COO – Cinemas, BookMyShow, said, “The upcoming weekend with a power-packed release is poised to welcome a multitude of cinema enthusiasts from all corners of the country, as it brings forth an exciting cinematic experience encompassing action, drama and thrills in a vivacious mix of languages. ‘Jawan’s release has been much-awaited by fans across the world and India, owing to the fantastic cast, remarkable storytelling prowess of director Atlee Kumar and the enchanting musical compositions by Anirudh Ravichander. The unmistakable charisma and enchantment of Shah Rukh Khan is enthralling, promising a diverse portrayal of characters that will captivate the audience.”

Except for Shah Rukh Khan, the entire realm of the film, including the cast, storyline, cinematography and overall treatment, bears a strong imprint of South cinema’s influence. Given this context, it is truly heartening to observe that Hindi has been embraced as the preferred language, driven by its mass appeal and popularity.

Both metros and non-metros lead the charts in advance tickets booked for the film, along with the South and East India markets earlier mentioned, with near equal interest from audiences opting to watch the spectacle at a single-screen theatre and multiplexes across the length and breadth of the country. The recent triumph of ‘Gadar 2’, primarily propelled by its performance in single-screen cinemas, shows how critical this factor can be to permeate to smaller towns and cities. With ‘Jawan’s extensive reach encompassing diverse audience segments, including both multiplexes and widespread single-screen presence, the potential it holds knows no bounds.

The grand trailer release has blown away the audiences with varied reactions pouring in worldwide. ‘Jawan’s starcast, which also includes Vijay Sethupathi, Nayanthara, Sanya Malhotra with Deepika Padukone and Priyamani in special appearances, holds great power over various regional landscapes while also blurring the barriers of language.