Inbuilt virality within our platform has always been central to our growth: Ankit Prasad

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Bobble AI, a transformative consumer technology company and a conversation media platform, augments everyday smartphone conversations, turning them into personalized, smart, and expressive with its technologies surrounding languages, content, typing, camera, and voice. The technology platform led by AI is transforming conversation with conversational content such as GIFs, Stickers, and Emojis, providing profound localization with more than 120 languages, speech-to-text, AI-powered digital services recommendations, and more.

In this exclusive Ag Talk interaction with Adgully, Ankit Prasad, Co-founder & CEO of Bobble AI, shares some of the innovations at Bobble AI that are transforming the way the users communicate and interact, strategies that have proven to be the most effective in the expansion of its user base, the new markets that it is targeting shortly, how AI technology enhances personalization and user engagement, the future developments that can be expected in this area, and more.

Bobble AI is known for its innovative and personalized communication solutions. Could you share some of the latest innovations at Bobble AI that are transforming the way users interact and communicate?

At Bobble AI, we are continually enhancing both creative expression and accomplishing productivity through our innovative mobile-native, always-on keyboard interface. One of our key innovations is introducing Gen AI features, which bring a new dimension to user interaction. These include AI-generated content like Jokes, Quotes, and Shayari, making conversations more engaging, easier, and personalized. Additionally, we have integrated Lottie animations in BigMojis, which add a fun and interactive element to chats.

To further enrich the user experience, we have introduced several other features:

Sports Widget: Keeps sports fans updated with the latest scores and news.
Shareable Songs and Movie Trailers: Perfect for music and movie enthusiasts.
Quick Conversational Games: These games, such as icebreakers and truth or dare, enhance interactions between couples and friends.

These innovations are all aimed at making our users’ communication more dynamic and enjoyable as well as offer more opportunities for brands to have an engaging interface with their target consumers.

Bobble AI has seen significant growth since its inception. What strategies have been most effective in expanding your user base, and which new markets are you targeting shortly?

Inbuilt virality within our platform via Bobble-branded shareable content has always been central to our growth strategy. Each share triggers a powerful network effect, attracting a steady stream of new users. This focus on unique and engaging content has resulted in exceptionally high long-term retention rates, ensuring that once users sign up, they keep coming back. Given the success of our branded content strategy, we invented Conversation Media Marketing to help other brands achieve the same level of virality by making their branded content available for sharing via our platform.

On the financial front, we have managed to maintain a healthy balance, with our Customer Acquisition Cost standing way below our Lifetime Value. This unit-level profitability has formed the basis of our growth by providing the opportunity to reinvest and scale effectively.

Looking ahead, we are actively expanding into Southeast Asia and the Middle East, as these regions present a natural market for our product and offer significant opportunities for additional growth.

Artificial Intelligence plays a crucial role in Bobble AI’s offerings. How does your AI technology enhance user engagement and personalization, and what future developments can we expect in this area?

At Bobble AI, AI technology is intrinsic to user engagement and personalization. We distinguish between two key aspects of our Gen AI offerings: expression and productivity.

Gen AI Content Expression:

AI-generated Jokes, Quotes, and Shayari: Users can effortlessly incorporate AI-generated jokes, quotes, and Shayari into their conversations, making interactions more personalized and entertaining. For example, if someone wants to lighten the mood, they can quickly insert a humorous joke generated by our AI.

Gen AI Productivity:

AI Email Composer – This feature automatically drafts email responses. Users can simply review the draft and send it with minimal changes, significantly reducing the time spent on composing emails. For instance, if a user receives a meeting request, the AI can generate a polite acceptance or rescheduling response.

AI Translate - Translation from one language to another is done seamlessly to enable cross-language conversation without the need to frequently switch between the chat app and the translate app.

AI Reply - Recommends responses to messages, especially for sensitive conversations where the user wants to avoid misunderstandings. For example, if someone receives a heartfelt message, the AI can suggest a considerate and appropriate reply, helping maintain the tone and context of the conversation.

In the future, we will continue to iterate and innovate on these features.

AI Summarize - Long texts, URLs, and PDFs can be condensed to a meaningful summary within a few clicks of the keyboard.

Strategic partnerships are key to growth. Can you discuss some of the most impactful collaborations Bobble AI has formed recently, and how these partnerships have contributed to your success?

One way Bobble AI is driving growth is through strategic partnerships. A recent impactful collaboration is with 3AI Holding, a company with a portfolio of Generative AI (Gen AI) platforms like Hanooman AI and QX Labs AI.

This partnership focuses on integrating GenAI features into Bobble AI's conversation platform. This integration aims to:

Enhance user expression: Gen AI features offered by QX Labs AI (think advanced chat functionalities) could give Bobble AI users more creative and effective ways to express themselves in conversations.
Boost productivity: By incorporating AI-powered tools, Bobble AI can streamline communication and make conversations more efficient.

Overall, this partnership with 3AI Holding allows Bobble AI to leverage advanced Gen AI technology and provide a more feature-rich experience to its user base, contributing to its continued success.

Every tech company faces challenges. What have been some of the biggest challenges Bobble AI has encountered in its journey, and how have you overcome them?

One of our significant challenges is maintaining profitability while scaling. While we have achieved unit-level profitability, overall profitability demands substantial scaling. We have been fortunate to address this challenge through consecutive funding rounds with excellent partners.

Another challenge has been strategic relationship management. While most partnerships have been beneficial and laden with financial and strategic investors who have supported us, there has been one specific instance where we found ourselves in a difficult position. These experiences and challenges have strengthened our firm and management, imparting valuable lessons in resilience and strategic alignment.

Bobble AI operates across different verticals such as messaging, content creation, and social media. How do you ensure your solutions remain relevant and valuable across these diverse sectors?

All our solutions are designed with a user-centric approach to ensure relevance across all smartphone apps, be it messaging, social, or commerce. Our innovative keyboard helps users express themselves better and accomplish more, offering on-the-go personalization and localization of content. Additionally, we enable easy search for products and services, combining practical functionality with expressive tools.

https://drive.google.com/file/d/1QorGdU1B_z_3TcKf_7PjIz7jfGn5rN-0/view?usp=drive_link

https://drive.google.com/file/d/1n4WXW6GcAZE_9Z22Rz1uzLuLFprLp7op/view?usp=drive_link

Our AI Assistant supports users in daily tasks and boosts productivity. By actively seeking user feedback and staying updated with emerging local trends, we continuously improve our solutions to remain valuable and relevant.

Looking ahead, what are Bobble AI’s long-term goals and vision for the future? How do you plan to achieve them?

Long-term vision: For Bobble AI to be the definitive mobile-native AI assistant on every smartphone across the globe, positively touching users’ daily lives with innovative and productive solutions. Relevant product capabilities are being built for the same, and we are targeting specific personas among the users in our home geography and neighboring geographies.

We are focused on next-generation AI technologies and strategic partnerships that further continuously advance our offerings. By merging creativity with productivity, we aim to sustain our growth trajectory and expand globally, leaving a lasting impact on how people communicate and experience smartphones.