IncrementX and Loop Media enhance CTV & DOOH Monetization

The partnership combines IncrementX's monetization technology and demand partnerships with Loop Media’s extensive reach in business locations.

Vertoz’s IncrementX, a technology-driven media representation platform, has announced a strategic partnership with Loop Media, a multichannel streaming platform for CTV and DOOH in business settings. According to the press release, "This collaboration signals a new era in programmatic monetization for CTV and DOOH ad inventory, promising enhanced value and viewer experience while maximizing ROI."

By partnering with IncrementX, Loop Media will gain access to programmatic demand specifically designed to optimize ad placements within its CTV and DOOH network. This integration combines IncrementX's advanced monetization technology and premium demand partnerships with Loop Media’s broad reach in business locations. As a result, Loop Media’s CTV network will benefit from IncrementX's audience targeting capabilities, seamless ad server integrations, and AI-driven monetization, thereby enhancing audience engagement.

Jon Niermann, Founder of Loop Media, expressed his enthusiasm for the partnership, stating, "Our collaboration with IncrementX has significantly boosted our ad sales business. With IncrementX's support, we have gained new programmatic demand sources, attracting more advertisers to Loop. We are excited to see what the future holds for our partnership."

Ashish Shah, Founder & CEO of Vertoz, echoed this excitement, highlighting the impressive results so far and the promising future of mutual growth and success. He noted, "This partnership underscores the substantial value of Loop Media and the proven effectiveness of IncrementX’s CTV programmatic marketplaces in increasing ad revenue for CTV publishers."