India TV delivers Paris Olympics 24/7 on CTV

India TV, a leading Indian news broadcaster, has announced the launch of an exclusive 24x7 news stream for the Paris 2024 Olympics, catering to the connected TV (CTV) audience. This initiative reinforces India TV's commitment to delivering CTV-first content, following its comprehensive coverage of the ICC Men’s Cricket World Cup 2023 through its connected TV platforms. India TV is now the only news channel in the country to offer firsthand coverage of the Olympic Games via CTV.

The dedicated 24x7 stream will provide nonstop coverage of the 2024 Olympics, featuring on-ground reporting from Paris, real-time updates, exclusive interviews with athletes and coaches, personal stories of athletes, behind-the-scenes insights, and highlights of key moments.
Ritu Dhawan, Managing Director of India TV, commented: “With our vision of CTV growth, we understand the needs of a demanding audience. We recognize the importance of the Olympics and its increasing popularity among viewers. Through this CTV-first Olympics stream, we aim to bring the Olympics closer to viewers, allowing them to experience every triumph, every remarkable feat, and every moment of glory as it happens.”

India's participation in the 2024 Paris Olympics is highly anticipated, with hopes pinned on athletes like Neeraj Chopra in javelin, PV Sindhu in badminton, and Mirabai Chanu in weightlifting. With 117 participants, India aims for its best-ever performance, showcasing its growing prowess on the global sporting stage. The launch of "India House" at the Paris 2024 Olympics will celebrate India's talent and progress in the Olympic movement, highlighting the country's cultural and sporting achievements and supporting young athletes.

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