Indians all geared-up for mobile commerce: eBay India Study

eCommerce marketplace, eBay India (www.ebay.in), shared key shopping habits of Mobile Commerce Users in India.  The findings are basis the eBay India Festive Mobile Commerce Survey conducted with over 2,500 eBay India users in October 2012. 92% of all Mobile Commerce survey respondents were Male. 42% of consumers were in the age group of 18-25 years & 30% of consumers were in the age group of 26-30 years. 52% of Mobile Shoppers were from the Metros.

• 59% of Mobile Shoppers stated they would consider shopping on their Mobile phone during the festive season to avoid crowded market areas
• 86% of Mobile Shoppers prefer to use their Mobile to shop for themselves, while 52% of consumers use their Mobile to shop for Gifts for Family & only 29% of shoppers use their Mobile to shop for Gifts for Friends
• Phones (62%) were the most popular category of purchase by Mobile Commerce shoppers followed by Home Appliances (44%) & Clothes & Footwear (41%)
• Comparing product prices (68%) is the top activity for Mobile Shoppers
• Home (69%) was the favourite point of access for mobile shoppers
• Over 43% of shoppers accessed shopping sites at Night
• 57% of Mobile Shoppers always checked prices on their phone before they shopped in a store or a mall
• 83% of all respondents stated that they accessed shopping sites or shopping apps on their mobile phone; with 56% of all respondents stating that they had bought a product online on their mobile device
• Over 27% of Mobile Shoppers preferred to shop via their mobile device for products in the price point of Rs. 3,000-Rs. 10,000
• Mobile continues to be the favourite Mobile Internet device for Mobile Shoppers at 52%; with 19% using both their Mobile & Tablet equally
• Mobile Shoppers prefer to access shopping sites via Browsers (45%). Over 20% of Shoppers use both the Apps & Browsers equally on their Mobile Phone
• 72% of Consumers are using 3G services
• Samsung is the most popular Mobile Device (39%), followed by Nokia (20%) & Sony (11%)
• Mobile Shoppers have Android (62%) as their favourite operating system followed by Symbian (18%) & iOS (11%)