Indiatimes 58888 acquires exclusive digital rights for Sarthak Music catalogue

The rights include mobile content services, including CRBT, WAP SMS, STK, IVR, Mobile Radio on 2G and 3G services as well as all rights for Content embedding, Internet streaming and downloads.

TIL CEO Rishi Khiani said, ''Regional Music is our focus area and acquiring Sarthak Music rights is a perfect way to strengthen our digital catalogue. This also brings us closer to Operators in the region to develop innovative music products and services'.

''Having an extensive network services, Indiatimes 58888 is the largest aggregator in India for music and entertainment content. It is, therefore, a strong natural choice for our distribution partnership. We believe that with the media strength, Times will bring great value to the mobile subscribers,'' said Sitaram Agarwalla, MD, Sarthak Music Pvt. Ltd.