IndiGo Airlines appoints Ishha Bawa to lead Digital Strategic Initiatives

The appointment of Ishha Bawa as Lead-Strategic Initiatives, Digital, has been announced by IndiGo Airlines (InterGlobe Aviation Limited). A wealth of experience in marketing and digital transformation is brought to this role by Bawa.
Her reporting line will be to Neetan Chopra, Chief Digital and Information Officer of IndiGo. The responsibility of supporting the airline's digital transformation efforts will rest on her shoulders, encompassing the development and implementation of new digital strategies aimed at enhancing the customer experience and driving business growth.
This appointment signifies IndiGo's unwavering commitment to innovation and digital leadership. Confidence is held by the airline that Bawa's experience and expertise will be instrumental in propelling its digital transformation strategy forward.
Bawa's professional narrative has been woven with threads of experience at HCL Tech, FCB Ulka, and McCann Erickson. The passage of time has seen her talents honed at these prestigious organizations, each endeavor a testament to her growing expertise.