ING Life to reach out to daily Namma Metro commuters and create awareness; Launches "Life in a Metro" initiative

ING Life Insurance has joined hands with Namma Metro through an innovative marketing initiative aptly named "Life in a Metro', to create awareness on the ever growing need for savings and protection. Namma Metro is holding an "Insurance Awareness Event' for 15 days starting 5th March, 2012 to 19th Mar, 2012 across current 6 operational Metro stations.

As a part of this initiative, ING Life Insurance will set up kiosks in the Metro stations and provide an opportunity for metro commuters to know more about insurance while on the move. ING Life Insurance will also engage the commuters with response based activities where a few lucky commuters stand to win pre - paid Namma Metro passes (each worth Rs. 1000/-) over this 15 day period.

Speaking about the initiative, Mohit Goel, EVP Marketing, ING Life Insurance said, "Namma Metro has already become a preferred mode of transportation for Bangalore citizens. We are glad to join hands with Bangalore Metro Rail Corporation Limited (Namma Metro) in organising this first of its kind event to promote awareness on insurance. Through our unique "Life in a Metro" initiative we will engage and educate Bangalore citizens on the need for Life Insurance. All one has to do is walk-in to a ING Life Insurance kiosk and meet our advisors".

Mr. UA Vasanth Rao General Manager (Finance) heading the Revenue Division is enthusiastic about the association with ING Life Insurance. "Marketing professionals recognize the power of Namma Metro station as a consumer draw and we are happy that ING Life Insurance have chosen to be our first event partners at our Metro Stations on the theme "Life in Metro' with Namma Metro as its platform to educate commuters on the nuances of life insurance," he said.