Initiative to make 'Cigarettes Jobless'

Inorbit Mall has joined hands with Cancer Patients Aid Association & Mudra Max to encourage habitual smokers to quit smoking on the occasion of 'World No Tobacco Day'. The on-ground campaign, "Cigarettes Are Jobless' was held in Mumbai at Inorbit Malls ' Malad and Vashi on May 31st 2010.

Through the "Cigarettes Are Jobless' activity, promoters dressed symbolically as humanized cigarette packets engaged masses and promoted the "Quit Smoking" message. The objective of the campaign is to spread the message that on World No Tobacco Day due to people quitting smoking, cigarettes have become jobless.