InMobi launches advance reporting tools for mobile advertising

InMobi has hired ex-comScore executive and 20-year marketing analytics veteran James Lamberti as VP Global Research and Marketing. James will head up the company's product initiatives and service delivery around performance-oriented analytics for publishers and advertisers worldwide.

James commented, "The mobile advertising industry is at an inflection point and Gartner predicts the market to surpass $13 billion by 2013. As advertisers and publishers begin to believe in the promise of mobile advertising, the industry needs an independent player with global scale to deliver performance and demonstrate its impact with more transparency. InMobi is that player, and I look forward to building on this market lead and establishing InMobi as the ad network of choice for publishers and advertisers who

The company is world's largest independent mobile ad network serving over 7.5 billion ad requests worldwide.