Interface Communication wins the Dainik Bhaskar Dry Ideas Contest 2010

The 2010 Dainik Bhaskar Dry Ideas contest was won by Interface Communication, MUMBAI. The creative as per the judges used a language that is universal and will be clearly understood. The visual centric ideas shows water as one the main natural resource being pulled out in a pichkari and urges people to be careful not to finish off the natural resource.

The judging of "Dainik Bhaskar Dry Ideas Contest', a Dainik Bhaskar Group initiative was aimed at harnessing creative potential of the advertising industry to create communication that will impact lives and lead people to play DRY HOLI.

Dainik Bhaskar DRY IDEAS contest 2010 was judged by Mr. Pushpinder Singh, Founder of Saints & Warriors, Mr.Manish Bhatt, founder of Scarecrow and Mr. Nilesh Vaidhya, ECD, EuroRSCG. The judges screened all the entries and debated the shortlisted 20 entries before the final winner was adjudged. Stating on the process, Pushpinder Singh said "Good to see more meaningful and less "smart for the sake of it" stuff kind of entries". Manish Bhatt added " It's an " Out of the Box " thought but yet a very relevant initiative by Dainik Bhaskar. .Nilesh Vaidhya who has also been part of the communication created for the contest was happy with the response and pointed out that though some of the entries lacked a wee bit on the execution brilliance, there were a lot of ideas and insights that have been used for developing the creatives.

The judges were unanimous in their selection and complemented on the simplicity of the idea. The criteria used by judges were to ensure that the ad is expected to make an impact and make people reconsider their act of playing Holi with water. It stood out as a specific communication that brought alive the fact of water wastage and contamination in one stroke. Judges also kept in focus that the communication will be sued in Dainik Bhaskar group's publications

Mr Pratim Putatun and Ms. Nupur Banavalkar of Interface Communication, MUMBAI, when informed of their winning commented that " Above all , winning the awards is an immensely satisfying experience, because one feels like one's wok can help improve society' The Winner will be awarded with Rs 25,000 cash prize, a certificate and a newly designed trophy

There were 5 other merit winners are:-

1) Network Advertising, Mumbai

2) Network Advertising, Mumbai

3) AMC Creative communication, Mumbai

4) RK Swamy DDBO, Mumbai

5) Neev Advertising and Consultancy, Surat

These winners will we get a merit certificate for their creativity.