Interpublic Group sells Huge to AEA Investors, merging with Hero Digital

In a significant move within the digital business landscape, Interpublic Group  has finalized the sale of Huge, a renowned digital agency, to AEA Investors, a global private equity firm. As part of this transition, Huge will merge with Hero Digital, another AEA portfolio company. The financial specifics of the deal remain undisclosed.

The merger positions Huge to enhance its offerings and continue its growth trajectory under new ownership. Hero Digital, known for its focus on human-centered digital transformation, and Huge, with its legacy in innovative digital solutions, are set to create a robust platform to serve clients globally.

Philippe Krakowsky, CEO of Interpublic Group, expressed his optimism about the deal, stating, “We’re pleased for the team at Huge and look forward to seeing the next phase for this storied digital brand as the company continues its evolution under new ownership.”

This transaction reflects Interpublic Group's ongoing strategy to optimize its portfolio and concentrate on core business areas, while Huge embarks on a new chapter, leveraging its partnership with Hero Digital to deliver enhanced value to clients.

Further developments from this collaboration are anticipated as the two companies align their expertise to drive innovation in the digital services space.

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