IOAA extends support to Maha Govt, BMC in auditing & regulating hoarding structures

The recent collapse of a huge billboard at a petrol station in Ghatkopar, Mumbai, during gusty winds, has put under sharp focus the outdoor advertising industry across the country. The tragic incident resulted in the loss of 16 lives, with over 70 people injured. Investigations following the incident revealed that the massive billboard measuring 120 ft x 120 ft violated the permissible size limit of 40 ft x 40 ft laid down by the Brihanmumbai Municipal Corporation (BMC).

The collapsed hoarding was installed by Ego Media. The company’s director, Bhavesh Bhinde has been arrested by the police. It is learnt that there are several cases lodged against Bhinde prior to the hoarding collapse.

Meanwhile, following Monday’s fatal crash, BMC is cracking down on illegal billboards citywide. The civic body has directed railway authorities to take down 45 billboards that exceed the approved size. They have also asked for a structural audit of 205 hoardings on Central and Western Railway-owned land.

In a statement issued, Pawan Bansal, President, IOAA, said, “On behalf of the India Outdoor Advertising Association (IOAA) and its members, we wish to express our deep sorrow over the tragic incident that resulted in the loss of life following the collapse of a billboard at a petrol station in Ghatkopar, Mumbai. This event has deeply affected us, and our thoughts are with the families enduring this painful time.”

While stating that the IOAA has consistently advocated for strict adherence to local regulations and safety standards concerning the installation of hoardings, Bansal emphasied, “We prioritize safety and diligently promote compliance among our members.”

He assured IOAA’s full support for the initiatives undertaken by the Maharashtra Government and the BMC to audit and regulate hoarding structures throughout the city. “We are committed to assisting in these efforts to ensure such a tragedy does not occur again,” Bansal added.

“We are determined to work closely with all relevant authorities to enhance safety measures and regulatory compliance. We appreciate the ongoing support and understanding of the community as we strive to make necessary improvements,” he affirmed.