IPL 2023: Ads on TV for first 7 matches drop compared to IPL 15: TAM Sports
The first seven matches of Tata IPL 2023 (16th edition), held between March 31 and April 4, have seen the presence of 60+ brands, 35+ advertisers and 25+ categories, as per a report by TAM Sports.
According to the TAM Sports report on Commercial Advertising on Television for the first seven matches of IPL 16, the number of Categories, Advertisers and Brands dropped this year (IPL 16), compared to same number of matches last year (IPL 15).
It may be noted here that the count of channels during IPL 16 are 25, while during IPL 15 the count of channels was 20.
During first 7 matches, the Top 5 categories’ list had 3 categories from ‘F&B’, as compared to 4 categories from the ‘E-commerce’ sector in IPL 15. The Top 5 categories together had more than 55% share of the Ad Volumes in IPL 16. Two out of the Top 5 categories – Ecom-Gaming and Pan Masala – are common between IPL 15 and 16.
The Top 5 Advertisers contributed nearly 40% share of the Ad Volumes during the first 7 matches of IPL 16. Sporta Technologies and KP Pan Foods were the only common advertisers among the Top 5 during IPL 16 and IPL 15.
11 new categories and 45 new brands advertised in the first 7 matches of IPL 16, compared to same number of matches in IPL 15. Among the new categories, majority of the E-commerce categories didn’t advertise in IPL 16 compared to IPL 15.
Among the 45 new brands, ‘Airtel 5G Plus’ topped the list, followed by ‘Vivo V27 Series’.
Share
Facebook
YouTube
Tweet
Twitter
LinkedIn