IPL 2025: 29% growth in advertisers, ad volumes up 7% after first 5 matches

Season 18 of the Indian Premiere League got off to a strong start, and after the first five matches has seen a 7% surge in ad volumes over previous season’s 5-match span, as per a report by TAM Sports.

IPL 18 witnessed a notable 12% increase in the number of categories compared to IPL 17 after five matches, accompanied by a substantial 29% growth in the number of advertisers, reflecting a strong upward trend in brand participation.

The Mouth Freshener category dominated with total ad volumes in IPL 18. Collectively, the top five categories accounted for 44% of the total ad volumes. Ecom-Gaming, Mouth Freshener, and Cellular Phones–Smart Phones emerged as recurring leaders, featuring among the top five categories in both IPL 18 and IPL 17. Notably, two of the top five categories in IPL 18 were from the Food & Beverages (F&B) sector.

The top 5 advertisers in IPL 18 contributed 30% of the overall ad volumes, with Parle Biscuits taking the lead. Sporta Technologies and Vishnu Packaging continued their strong presence, appearing among the top advertisers in both IPL 18 and IPL 17.

Among the leading advertisers, Parle Biscuits secured the top position in all matches except the opening game.

20 new categories and 67 new brands advertised in 5 matches of IPL 18 compared to the same number of matches in IPL 17. Among the 67 new brands, Parle Platina Hide & Seek was the leading brand, followed by Apple Iphone 16E.