IPL scores sponsorship wins with four companies bagging slots for Rs 1,485 cr

The Indian Premier League (IPL) 2024, which is slated to commence from March 22, has secured sponsorship deals worth Rs 1,485 crore, bringing four major companies on board.

Who’s in?

As per media reports, the following four companies have come onboard as sponsors for the 2024 edition of the tournament, with more lined-up in the coming days...

My11Circle: This fantasy sports platform joins the IPL family for five years.

RuPay: The Indian payment network secures a three-year deal, showing its commitment to the sport.

Angel One: This online broking platform gets a five-year sponsorship slot.

Ceat: The tire manufacturer retains its strategic timeout partnership for another five years.

Other slots

Interestingly, there were no takers for the coveted Orange Cap (awarded to the highest run scorer) and Purple Cap (awarded to the highest wicket-taker) partnerships, nor for the umpire sponsorship slots.

The BCCI yesterday announced the schedule for the first two weeks of IPL 2024, which will be held as the country gears up for the Lok Sabha elections. The matches will be held across 10 cities, with each team playing between three and five matches.

Overall, this development signifies continued strong interest in the IPL, which remains a major platform for brands to reach millions of fans. While some sponsorship slots remain open, the confirmed deals promise an exciting and financially successful IPL season ahead.