Ipsos reorganizes globally; Sets up four practices

As part of the combination between Ipsos and Synovate, Ipsos has reorganised its Ipsos Marketing specialisation ' the largest of Ipsos' global business lines, representing nearly half of Ipsos total revenues in 2011.

Ipsos Marketing remains under the global leadership of Pierre Le Manh, Chairman and CEO of Ipsos Marketing. Pierre is also Ipsos deputy CEO and Chairman of Ipsos ASI.

Ipsos Marketing is now organised through four practices:

Market Understanding and Measurement

In India Ipsos Market Understanding and Measurement will be headed by Rajesh Nair, Executive Director, Ipsos in India.

Innovation and Forecasting (Ipsos InnoQuest)

Ipsos InnoQuest in India will be led by Paru Minocha, Executive Director, Ipsos in India.

Healthcare (Ipsos Healthcare)

Ipsos Healthcare in India will be headed by Monica Gangwani, Executive Director, Ipsos in India.

Qualitative (Ipsos UU)

Rinku Patnaik, Executive Director, Ipsos in India will lead Ipsos Qualitative business in India.

"The combination with Synovate has been a terrific opportunity to develop a new plan for Ipsos Marketing," explains Pierre Le Manh. "We are further specialising our teams so that our clients can have access to professionals who can truly help them understand how to improve their business".