ITC's Red Chilli Bijlli is out!

ITC Limited Foods Division has launched a spicy flavour varient in its Bingo range of snacks. The hot and spicy flavour is named as Red Chilli Bijli. The company has also launched a television commercial to launch the new flavour.

The commercial is directed by Ayappa, the film has been was produced by Footcandles.

The Red Chilli Bijli communication is set in an apartment balcony where a young guy is seen pacifying his angry girlfriend who has been waiting for him to turn up for their balcony date.

As the story progresses, the guy tries various tactics to calm her down by gestures and compliments. Finally when he gets her to smile, he takes the opportunity to ask her to blow him a kiss.

After a show of reluctance, she finally blows one towards him, which he happily tucks into his shirt pocket. Here's a twist, the girl's expression reveal that guy's shirt is on fire.

As the girl looks down on the packet of chips that she has been munching Bingo Red Chilli Bijli is revealed.