Jamie Posnanski appointed MediaSense CEO

Former Accenture Song Global Managing Director and marketing transformation expert is set to guide MediaSense through its next phase of evolution and expansion.

Jamie Posnanski has been named CEO of MediaSense, an independent global media and creative consultancy. Posnanski, a key architect behind Accenture Song's rise as the world's largest digital agency network, steps into the role previously held by MediaSense Co-Founder and CEO Graham Brown. Brown will transition to the position of Executive Chairman.

An entrepreneur at heart, Posnanski founded avVenta, an innovative digital agency later acquired by Accenture Interactive (now Accenture Song) in 2012. In his leadership role, he played a pivotal part in scaling the agency's expertise in content, digital media, CRM, commerce, personalization, and marketing operations, growing the division into a $12 billion enterprise. He spearheaded transformative marketing programs for some of the world’s most prominent brands, helping them maximize value across media, technology, content, and data. Posnanski also drove numerous acquisitions and integrations during his tenure at Accenture Song.

Posnanski will focus on enhancing MediaSense’s services and capabilities, advancing its leadership in media operations while expanding into complementary areas such as content, technology, data, and automation to address broader marketing challenges for clients.

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