Japanese Government to Hold JAPAN NEXT Campaign Event in India

The Government of Japan will hold the "JAPAN NEXT ' Quality Products Show ' The 60th Anniversary of Japan-India Diplomatic Relations" over three days between 16 March (Fri.) - 18 March (Sun.), 2012 at the Ambience Mall, Gurgaon, a shopping mall in Gurgaon, India, as part of the JAPAN NEXT Campaign.

The JAPAN NEXT campaign is designed to express Japan's gratitude to the world for support after the Great East Japan Earthquake of March 11th, 2011 (3/11) and to showcase Japan's recovery through the introduction of Japan's proud culture and technology, which are referred to as "Cool Japan." A variety of events and festivals will be conducted under the JAPAN NEXT campaign all over the world from December 2011 to March 2012 (see attachments).

In commemoration of the 60th anniversary of Japan-India diplomatic relations, the Japanese government will exhibit the latest quality Japanese products that are well-regarded in the Indian market. These include automobiles, consumer electronics and AV devices, in addition to displays showing the history of friendly relations between the two countries in various areas including politics, economics and culture. The exhibit will also have display panels that introduce Japan's efforts to move forward with rebuilding in addition to the attractiveness of Japanese foods, products and culture, among other items.

We hope this exhibition will serve to further strengthen the friendly relations between the two countries while expressing Japan's appreciation to the Indian people for the support received following the earthquake and communicating Japan's strong determination to rise above adversity and rebuild.