JBL amplifies festive spirit, unveils Engineered for Emotion campaign

JBL, an iconic audio brand, is thrilled to announce the launch of its festive campaign ‘Engineered for Emotion’. This campaign underscores JBL’s commitment to crafting products that do more than deliver superlative sound—they are designed to evoke deep emotions. Emotions that enhance mood, help with self-expression and authenticity, motivate as well as trigger goosebumps. The campaign runs from September to November, targeting audio enthusiasts, with a focus on providing exceptional audio experiences. JBL’s ‘Engineered for Emotion’ campaign is a celebration of how sound can impact and influence on a profound level, enhancing the joy, nostalgia, and togetherness the festive season evokes.

Spotlight on Superior Sound: Product Highlights

The focus categories for JBL's festive campaign are set to elevate your audio experience. In the TWS/headphone segment, TUNE BEAM & BUDS and TUNE 770 NC offer superior sound and comfort. For premium noise-cancelling, LIVE PRO 2, LIVE BEAM 3, and TOUR ONE M2 deliver unmatched clarity. The BAR Series soundbars ensure cinematic surround sound with Dolby Atmos and MultiBeam technology in your own living room.

JBL, an iconic audio brand, is thrilled to announce the launch of its festive campaign ‘Engineered for Emotion’. This campaign underscores JBL’s commitment to crafting products that do more than deliver superlative sound—they are designed to evoke deep emotions. Emotions that enhance mood, help with self-expression and authenticity, motivate as well as trigger goosebumps. The campaign runs from September to November, targeting audio enthusiasts, with a focus on providing exceptional audio experiences. JBL’s ‘Engineered for Emotion’ campaign is a celebration of how sound can impact and influence on a profound level, enhancing the joy, nostalgia, and togetherness the festive season evokes.

Spotlight on Superior Sound: Product Highlights

The focus categories for JBL's festive campaign are set to elevate your audio experience. In the TWS/headphone segment, TUNE BEAM & BUDS and TUNE 770 NC offer superior sound and comfort. For premium noise-cancelling, LIVE PRO 2, LIVE BEAM 3, and TOUR ONE M2 deliver unmatched clarity. The BAR Series soundbars ensure cinematic surround sound with Dolby Atmos and MultiBeam technology in your own living room.

JBL is celebrating the vibrant spirit of Onam with its ‘Heart of Sound with the Spirit of Onam’ campaign, running from August 17th to September 15th. The campaign offers exclusive discounts of up to 15% cashback and one EMI free on select products. In collaboration with Lulu Mall, Cochin JBL’s on-ground activation, ‘Be a Co-RJ’, will engage participants to identify and perform to traditional Kerala music. Winners would receive JBL products and vouchers. Additionally, JBL has partnered with Red FM for the ‘Sounds of Kerala Contest’, starting August 20th, inviting participants to recognize iconic Kerala sounds for a chance to win prizes and participate in the ‘Be a Co-RJ’ contest.

As part of its festive initiatives in Maharashtra, Goa and Karnataka, JBL is also extending this ‘Engineered for Celebration’ Campaign to Ganesh Chaturthi. Alongside the festive offers, like ₹8000 in cashback and one EMI free, JBL’s Ganesh Chaturthi campaign aims to bring people together through the power of sound, ensuring that the celebrations resonate with energy and emotion, with JBL’s Partyboxes, Bluetooth Speakers, Headphones & TWS Earbuds.

Weaving the Engineered for Emotions story through Digital Films

As part of the ‘Engineered for Emotion’ campaign, JBL has produced a series of short films that highlight the unique emotions their products can evoke. One film shows a young man enjoying a late-night party without disturbing his family, thanks to the JBL Tune 770 NC and JBL Tune Beam. Another film captures a couple bringing life to their gathering by dancing to a song only they can hear through the JBL Live Beam 3 and JBL Live 770NC. A third film depicts a successful man taking time out for a personal tradition with his mother, enhanced by the JBL Tour One M2, while at an office party.  The final film features a couple transforming a black-tie event with the JBL Partybox Ultimate to a groovier and more vibrant affair.  These films emphasize how JBL products are engineered to create profound emotional experiences.

Also Read: JBL Survey: AI-driven music exploration favored by Gen Z and Millennials