Jitendra EV launches TVC campaign for Yunik

Jitendra EV’s latest TVC for its flagship electric scooter, Yunik, effectively conveys the blend of masculinity, style, and practicality in everyday life through a compelling narrative. The commercial captures the essence of a man’s routine, paralleling it with the dynamic features of the Yunik scooter, showcasing how it seamlessly fits into a modern, active lifestyle.

The commercial opens with a man waking up, preparing for his day with a mix of energy and determination. He follows a routine that includes working out, getting ready, and gearing up to head out. His confidence is reflected in each action, mirroring the energy and agility of the Yunik electric scooter.

As he rides, the scooter is depicted as not just a mode of transport, but as an extension of his personality—stylish, efficient, and masculine. The TVC subtly weaves in the scooter’s key features (speed, eco-friendliness, ease of use, and sleek design) by paralleling them with the man’s activities, his workout symbolizes power and performance, his preparation represents modernity and readiness, and his ride represents freedom and strength.

The essence of the TVC lies in the narrative of man's day, showing that, like his routine, the Yunik is a dependable companion for modern-day challenges, while offering a sense of freedom and style.

Sachin Shende, Marketing and Sales National Head, said "The Yunik is designed for the modern man who values both performance and style. Our campaign reflects the way our product seamlessly fits into daily life, empowering individuals to make a statement. The TVC highlights how Yunik isn’t just a ride, but a companion in the pursuit of a bold, and confident future.''

Samkit Shah, Co-Founder of Jitendra EV said, Through this campaign, we wanted to capture the essence of what makes Yunik unique—its ability to empower you, whether you’re heading out for a workout or riding through the city. From the strength of its performance to the elegance of its design, the Yunik scooter represents a new era in electric mobility that’s bold, stylish, and completely in tune with the needs of today’s generation.''

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