John 'Turns it On' in Mumbai
VDOT, the premium international club-wear brand from Van Heusen hosted a ‘wicked’ party for a few lucky winners of the VDOT Hotstepper 2.0 contest hosted by Bollywood heartthrob John Abraham.
What more could they ask for if John was their wing-man? 10 lucky winners got an opportunity to ‘TURN iT ON’ in an exclusive party hosted by John at one of the most happening night-club in Mumbai. John played perfect host and wing-man; sharing some of his trade secrets that makes him one of the most desirable man in India.
The brand ambassador for the premium club wear VDOT, John kicked off the party by popping a champagne bottle. Playing the perfect host Abraham took over the DJ console spinning songs from his latest films. The party took a wild turn when all the party poppers turned to the sin station with John and the winners burning up the dance floor with their eclectic moves.
The lucky winners were also pampered with lavish VIP treatment which included wardrobe makeovers, an expert hair-do’s, five star accommodation etc.
For participation in the contest all the contestants had to do was buy, click and upload pictures. They participated by purchasing VDOT merchandise from the SS12 collection, clicking a photo sporting their best look in that ensemble; uploading it on the VDOT FB page (www.facebook.com/VDOTbyVanHeusen) and getting all their friends to like their picture.
Top 50 contestants with the most number of ‘like’s’ were shortlisted and 10 people from amongst them were handpicked by John himself to party with him. The contest ran for a period of 4 weeks (until 15th May), and received an overwhelming response from the youth in the country, with 10 of them winning a once-in-a-lifetime opportunity to party with the Bollywood hunk.
VDOT merchandise reflects the spirit of exploration and innovation and is for those who want to dress up to make a bold statement. Charming, charismatic and effortlessly cool, VDOT is an invitation to be the showstopper for the young stylish clubber. Make a unique style statement and be the cynosure of all eyes, effortlessly as captured by its tagline “TURN iT ON ”.
Entertainment
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