Johnson’s Baby unveils AI-powered gift sets at 'Onederland' event

Johnson’s Baby, renowned for its innovation in baby skincare, has introduced a new line of curated gift sets, featuring a groundbreaking AI-generated lullaby and video that can be personalized with a baby’s name.

The launch was celebrated at the Johnson’s Baby ‘Onederland’ event in Delhi, which gathered over 280 influencers, experts, and mothers to mark this special occasion.

The new gift sets, designed to celebrate the arrival of a newborn, are available in four distinct variants. Each set includes a curated collection of Johnson’s Baby’s popular products and a customizable maternity bag with a personalized name tag. The maternity bag, available in vibrant colors, is designed to be durable, water-resistant, and easy to carry, providing mothers with convenience and style during outings with their little ones.

In a first for the industry, Johnson’s Baby introduces an AI-powered lullaby and video, available in both English and Hindi. This innovative feature, conceptualized by Hogarth, allows parents to create a personalized lullaby by scanning a QR code on the gift box. This addition aims to enhance the nap-time experience, making it a cherished part of the daily routine.

Manoj Gadgil, Business Unit Leader-Essential Health and Vice President Marketing at Kenvue, expressed his excitement about the launch: “We are thrilled to present our new Johnson’s Baby curated gift sets. These sets are designed to enhance the joys of parenthood and celebrate the special moments of welcoming a newborn. With thoughtful touches like the AI-powered lullaby and our best-selling products, we aim to support and protect a baby’s delicate skin.”

The ‘Onederland’ event highlighted three key aspects of the motherhood journey: Journey to Day 1, Preparing for Day 1, and Day 1 and Beyond. The event featured various segments, including a Promise Wall activation where mothers shared their personal stories, discussions on ingredient transparency, and expert-led knowledge sessions on baby skin science, bathing, and massage.