Jonty Rhodes unveils his South African Travel Diary for Indian travelers

In a first of its kind association, South African Tourism has teamed up with renowned cricketer, Jonty Rhodes and Lonely Planet to unveil a “My South African Diary” penned by Jonty to promote the destination amongst Indian travellers.

As Jonty travels through his home country, he dons the cap of a narrator in this diary and shares his varied, exhilarating experiences of the scenic beauty, unmatched hospitality, indulging luxury, adventure activities, wildlife, food and wine of the mesmerizing Rainbow Nation. The diary offers Jonty’s itinerary with concise information of the varied experiences that a  traveler can explore while visiting South Africa.

Jonty’s “My South African Diary” will be distributed as a booklet with the Lonely Planet’s April issue which hits the stand on 26th March 2012.

Commenting on the launch, Ms. Hanneli Slabber, Country Head, South African Tourism said, “South Africa as a travel destination is steadily gaining popularity among Indian travelers. We thought of creating a handy guide on South Africa that will give detailed information on the must-visit places and activities that one look forward to undertake. At the same time we wanted the information to be presented in a manner that would really tempt the Indian traveler to visit South Africa. Thus, the idea of a travel diary was conceived, a narrator describing his / her experience in Sunny SA is more personal way to communicate. Jonty represents the sporting and adventure spirit of South Africa, given his passion for travel and his popularity in India, the association becomes an apt one for us. We would like to thank Jonty Rhodes for his time, commitment and support in promoting South Africa in India.”

Caroline McClelland, a South African fashion photographer and Jonty Rhodes’ fiancé has done the photo shoot for this travel diary.

Elaborating on his association with South African Tourism, Mr. Jonty Rhodes, said, “When South African Tourism approached me for to write a travel diary, I was very excited to take up this new role. People often mention about going to various exotic locations for holiday but for me some of the most memorable holidays have been in South Africa. The country mesmerizes you with its pristine beauty and vibrant culture. Though, South Africa has always been known for its wildlife, but for me my country has many more exciting experiences to offer. You name any experience be it adventure, luxury, scenic beauty, vibrant culture, food that teases your taste buds and warm friendly hospitality, you will find it here in South Africa.  Thus with this travel diary I have shared some amazing holiday experiences in South Africa with my Indian fans hope it inspires them to travel to Sunny South Africa.”

Indian arrivals to South Africa have been on a consistent rise over the past years. The destination received 82, 700 Indians between January – November 2011 an increase of 27.2% when compared to 2010.

Lonely Planet enjoys a circulation of around 1 lakh copies per month and the magazine’s urban youthful reader profile makes it an ideal media partner for South African Tourism. The guide has colourful pictures with short and interesting details on places to visit in the cities.

Issued by Avian Media on behalf of South African Tourism