Joy Personal Care aims to be a Rs 1,500-cr brand by FY28: Sunil Agarwal

The FMCG industry showcased resilience in 2024, overcoming inflation and supply chain challenges, while meeting strong demand for health-focused, personal care, and affordable products, says Sunil Agarwal, Founder and Chairman of Joy Personal Care (RSH Global). E-commerce continued to thrive, with rural markets remaining steady. Sustainability also emerged as a key focus, with brands embracing eco-friendly packaging and waste reduction.

Speaking about Joy Personal Care’s performance in the year gone by, Agarwal says, “As we look back on FY24, Joy Personal Care (RSH Global) has achieved substantial growth, closing the year at Rs 575 crore in revenue. This success reflects our commitment to cater to the needs of the mass-market segment with our affordable products.”

He further says, “With consistent growth, we aim to achieve Rs 750 crore in FY25 and Rs 1,000 crore by FY27.” “By FY28, we envision becoming a Rs 1,500-crore brand, driven by strategic expansion and a deep understanding of evolving consumer needs,” Agarwal affirms.

He further informs that the company is strengthening its retail presence by expanding the direct distribution network to 500,000 outlets within the next three years. “Digital marketing now constitutes over 30% of our promotional spends, allowing us to engage effectively with Gen Z audiences on platforms like Instagram, YouTube, and OTT,” he adds.

The company has also taken significant steps toward becoming more environmentally conscious by focusing on recycling and reducing plastic usage. Currently, Joy Personal Care uses around 2,500 tons of plastic annually, and the company is committed to recycling more plastic than it consumes within the next five to seven years. As part of this effort, the company has introduced Platina recyclable tubes for key products such as the Joy Ultra Matte Dry Touch Sunscreen, Joy Ubtan Face Wash, Joy Charcoal Face Wash, and Joy Lemon Face Wash, in collaboration with our packaging partner, EPL.

“With a unique blend of innovation, affordability, sustainability, and a forward-thinking approach to technology, we will continue to resonate with consumers across India,” Agarwal says, adding, “Our vision is not only to grow as a brand, but also to contribute meaningfully to a sustainable future. By prioritizing eco-friendly practices and making our products widely available, we aim to deliver value to our customers while staying true to our commitment to the environment and society.”

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