JSW MG Motor India to enter premium care segment with 'MG Select'

JSW MG Motor India has officially unveiled MG Select, a new channel brand targeting the burgeoning 'accessible luxury' car market in India. This new venture aims to cater to new-age consumers seeking exclusivity through premium products and an elevated customer experience.

Set to redefine luxury, MG Select will establish exclusive experience centres in 12 major cities across India as part of its first phase. These centres will offer a range of high-end vehicles, primarily focusing on New Energy Vehicles (NEVs), including plug-ins, hybrids, and electric vehicles (EVs).

The company plans to launch a luxury car portfolio with four vehicles over the next two years, with the first model expected to debut in Q1 of 2025.

Gaurav Gupta, Chief Growth Officer at JSW MG Motor India, remarked: “The traditional concept of 'purchasing' is evolving, and Indian consumers are increasingly gravitating towards accessible luxury. MG Select aims to position itself as a key player by offering a distinctive experience that resonates with new-age customers aspiring for premium brands. The curated experience at MG Select will blend culture, hospitality, sustainability, innovation, and craftsmanship, reimagining luxury.”

MG Select’s focus on innovation and sustainability will drive its product lineup, catering to the modern, eco-conscious luxury consumer.