Jubilant FoodWorks switches from PepsiCo to Coca-Cola in landmark deal

Jubilant FoodWorks Ltd (JFL), the operator of popular quick-service restaurant brands like Domino's Pizza and Popeyes in India and neighboring regions, has announced a landmark partnership with The Coca-Cola Company. The agreement, formalized through a Memorandum of Understanding (MoU), will see JFL sourcing a variety of sparkling beverages, including Thums Up, Sprite, and Fanta, from Coca-Cola's authorized bottlers.

This partnership represents a significant departure from JFL's previous collaboration with PepsiCo, which had been the beverage supplier for Domino's outlets in India since 2018. PepsiCo's beverage lineup, featuring Pepsi, Mountain Dew, 7Up, and Mirinda, will soon be replaced by Coca-Cola's offerings across Domino's and Popeyes outlets in India.

Under the terms of the MoU, JFL and Coca-Cola will also engage in joint marketing initiatives to drive brand visibility and promote Coca-Cola's beverage range. A comprehensive master agreement outlining the specifics of this collaboration is expected to be finalized by April 1, 2025.
"We are excited to join hands with Coca-Cola India in this strategic partnership. This collaboration will enable us to offer an enhanced beverage experience to our customers and strengthen our value proposition across our restaurant network," JFL said in an official statement.

The partnership follows a recent financial investment by the Jubilant Bhartia Group, the parent company of JFL, in Hindustan Coca-Cola Holdings Pvt. Ltd. (HCCHL). Earlier this month, Jubilant Beverages, a subsidiary of the group, acquired a 40% stake in HCCHL, Coca-Cola's largest bottling partner in India.

Jubilant FoodWorks operates an extensive portfolio of quick-service restaurants in India and international markets. In addition to Domino's and Popeyes, JFL holds franchise rights for Dunkin' Donuts in India and runs brands like Hong's Kitchen and COFFY, a Turkish café brand.

This transition to Coca-Cola's beverage portfolio marks a pivotal moment in JFL's growth strategy, aligning with its vision to enhance customer experience and drive long-term growth through strategic partnerships and innovation.

Also Read: Coca-Cola announces strategic investment by Jubilant Bhartia Group in India