Jupiter & Bold Care encourage couples to open up about money & intimacy

Jupiter Money, India’s most loved financial wellness app, has partnered with Bold Care, India’s premier sexual wellness brand, to launch a bold new campaign to nudge couples to openly discuss money—one of the most overlooked aspects in relationships.

Research has shown that financial stress can affect overall well-being, including mental and sexual health. Money-related conversations are brushed under the carpet in relationships, leading to misunderstandings, stress, and long-term financial instability. The unwillingness to discuss money with your partner can have ripple effects not only on the couple’s financial security but also on their emotional and sexual intimacy. 

 

“Jupiter’s mission has always been to empower people to take control of their money in a way that promotes long-term financial wellness. We believe that open, honest discussions about money can help couples achieve balance in both financial and personal aspects of their relationships” said Apurv Narang, Head of Growth & Marketing at Jupiter Money.

Created by the in-house team at Jupiter Money and Bold Care, the campaign encourages couples to address these issues head-on. By facilitating honest conversations about money, the initiative aims to help create stronger connections both in and out of the bedroom. A relationship built on honest, open conversations, especially about money, can lead to more intimacy and improve sexual wellness.

Bold Care’s Founder and CEO, Rahul Krishnan, echoed the sentiment: “Sexual wellness is deeply connected to overall wellbeing, including mental and emotional health. Financial stress is a silent factor that can erode intimacy. With this campaign, we want to empower couples to have candid conversations, reduce stress, and enhance their bond—both physically and emotionally.”