Jury announced for AFAA Changemakers For Good Awards

The Asian Federation of Advertising Associations (AFAA) had introduced its first ever unique pan-Asian Awards called Changemakers for Good in four categories;

1) Advertising; (for messaging that has been transformational in the public space). 

2) Government; (which is for a similar messaging but from the Government or an arm 

of the Government). 

3) Industry Leader; (for a leader in the communications industry who has consistently led societal change in the last few years). 

4) Innovation; (where technology or a radically different approach has made a difference in the lives of people).

The period for the advertising messages would be the calendar year 2022. The awards will be judged in a two-tiered manner. National and then Pan Asian.

The Advertising Council of India (ACI) has been a distinguished member of AFAA. ACI whose constituents are The Indian Society of Advertisers (ISA), Advertising Agencies Association of India (AAAI), Indian Broadcasting and Digital Foundation (IBDF), The Advertising Club and India Chapter of the International Advertising Association (IAA) announced that entries for the AFAA Changemakers For Good Awards have been judged by an erudite jury to pick the winners for India. 

The jury members are Avinash Pandey (CEO, ABP Network and President, India Chapter of the IAA), Partha Sinha (President, Times of India Group and President, The Advertising Club, Sangeeta Pendurkar (CEO, Pantaloons at Aditya Birla Group) and Jaideep Gandhi (Founder, Another Idea).

These India winners will be felicitated very soon in Mumbai at IAA Leadership Awards function and they will join a select group of winners from other Asian countries whose work will in turn be reviewed by a senior Pan Asian jury to pick the final Asian level winners. These winners will represent the best of Asia, and they will be honored at the AdAsia 2023 at Seoul in October this year. They will also be asked to make a brief presentation on their work which has resulted in societal good.

Srinivasan Swamy Chairman & Managing Director, R K Swamy Limited and Chairman, Asian Federation of Advertising Associations said "these awards are unique. They seek to salute those advertising, media and tech professionals and companies who are using communication for making a positive impact on society.” He added “the quality of the entries received was very good, and the awards would achieve their objective of positioning the marcom community in its proper way, as caring people, who are using communication as a real force for good".