Jury president announced for Direct Lotus at AdFest 2010

Chairman and Chief Creative Officer of Contract India, Ravi Deshpande is chosen as Jury President for Direct Lotus at AdFest 2010.

President of AdFest, Jimmy Lam said, "We are honored that Ravi has accepted our invitation to be Jury President for Direct Lotus at AdFest next year. The Direct Marketing category is changing so rapidly with the emergence of new technologies and media channels, so it is great to have someone of Ravi's caliber sharing their expertise with the rest of the Direct Jury panel."

To this Deshpande said, "I'm very excited about being Jury President at AdFest. They say necessity is the mother of invention, and I think the global financial crisis has created a situation where being innovative is imperative. We are either creative or we perish. At AdFest 2010, I expect to see work that is more responsible, besides being highly creative. These are trying times and advertising on the whole must be more accountable than ever before."

The recognized Ravi Deshpande joined Contract in 1987. And, in few years of time he build Contract into one of India's most awarded agencies. He led the agency to win over 400 local awards for creative excellence along with prestigious awards at - AdFest, Cannes, One Show, D&AD, Clio.

President and Creative Director of Brazilian agency W/, Washington Olivetto has been selected as Grand Jury President at AdFest 2010. And, Sheung Yan Lo is selected as Jury President for Direct Lotus at AdFest 2010 for Outdoor by AdFest.