Justhuman enters luxury skincare market with Neurocosmetics-powered products

Justhuman, renowned as India’s first brand harnessing the power of neurocosmetics for its haircare and personal care products, has made a significant entry into the luxury skincare market.

The launch of its flagship product, Microshots AgeDefying Peptide⁶ Treatment Cream, marks a pivotal expansion. This anti-aging cream offers an advanced home treatment comparable to professional dermatological procedures such as micro-needling, botox, and fillers. The introduction of this product, along with other innovative skincare solutions, signifies Justhuman's strategic move into the luxury skincare sector, leveraging their expertise in scientifically formulated, clean personal care products.

The launch is complemented by a collection of thoughtfully curated products: AyuGrowth Fortifying Hair Oil, 30-Sec Foot Facial, and Curcumin Picture Perfect Face Mask, each designed to integrate seamlessly into the discerning consumer's daily regimen, offering both efficacy and purity.

"Expanding into skincare was a natural progression for Justhuman, driven by our deep-rooted commitment to harnessing the power of neurocosmetics for enhanced well-being," said Roshini Sanah Jaiswal, Founder and CEO of Justhuman. "Our goal is to address the real issues that today's mature women face in beauty and personal care. Our new products, especially the groundbreaking Microshots AgeDefying

Peptide⁶ Treatment Cream, exemplify our focus on innovation, quality, and customer satisfaction, aiming to redefine graceful aging effortlessl”
The Microshots™ AgeDefying Peptide⁶ Treatment Cream is powered by Justhuman’s proprietary Microshot technology, a deep delivery mechanism that allows for an unprecedented 60 times deeper penetration through the keratinous and lipid layers. This technology delivers potent peptides directly to the dermis, significantly enhancing collagen production and rejuvenating the skin from the first application.

This launch coincides with a period of significant growth in the Indian beauty and personal care (BPC) market, which is projected to expand at a rate of 10% annually, reaching $30 billion by 2027. This growth is outpacing that of comparable markets in China and Indonesia, driven by India's expanding middle class and their increasing demand for premium yet accessible beauty solutions.