JWT wins the Godrej account

JWT Mumbai has roped in Godrej, the agency has won the creative duties for Godrej Nupur mehendi. JWT won the account in a multi -agency pitch. The account was earlier handled by Mudra from past four years.

According to the media reports, the company has confirmed the news. Reports suggest that Godrej spent about Rs 5 crore on the marketing activities of the brand.

Nupur was launched in 2003 and the company claims that the the mehendi is 100% natural, has the natural goodness of amla and is Rajasthani henna.

The henna market has other players, such as Dulhan and Neha.