Karan Dua Joins Underdog Athletics India as Head of Marketing

Karan Dua has announced his new role as Head of Marketing at Underdog Athletics India (Under Armour) 

In this role, he will be responsible for driving the strategic direction and strengthening the brand’s positioning as an authentic and premium athletic brand in India.

Announcing his new role on LinkedIn, Karan Dua stated:
"I’m happy to share that I’m starting a new position as Head of Marketing at Underdog Athletics India (Under Armour) and will work towards the strategic direction of establishing Under Armour as an authentic and premium athletic brand in India!"

Dua brings with him industry experience, having previously served as Head of Brand Marketing at OPPO and as Global Brand Manager – Cruiser Segment at Royal Enfield. His expertise in brand building, strategic marketing, and consumer engagement is expected to play a crucial role in expanding Under Armour’s presence in India’s competitive sports and fitness market.