Kellogg's Chocoland campaign to delight kids

Kellogg's the world's leading cereal company recently unveiled its new integrated campaign, Chocoland, the eighth continent of the world for kids. The brand focuses on nourishing families through their wide product category which include Keebler, Special K, Pringles, Frosted Flakes, Pop-Tarts, Corn Flakes, Rice Krispies, Kashi, Cheez-It, Eggo, Coco Pops, Mini-Wheats and many more.

Children can now access a virtual world where new adventures can be explored and mysteries can be unraveled and it will also allow them to participate in adventurous activities with their friends. The brand mascot Coco will guide children in this chocolaty wonderland. At Chocoland, they will witness special features such as the never-seen before chocolate volcano, the river of milk, the delicious chocolate-coated wheat fields and delectable chocolate waterfalls. Children will also learn the unique ways of living in Chocoland by visiting Chocoversity to learn ‘chocolish’ the language of the novel land.

Through this integrated campaign, Kellogg’s Chocos aspires to transport kids into a world of chocolaty delight. In the process, kids will also get a chance to win some exciting goodies.

Speaking about their latest campaign, Harpreet Singh Tibb, Marketing Director, Kellogg India said, “Our research has shown that for kids, chocolaty fun is not only about taste but a delight for all senses. Kids would love to be part of their ‘own world’ of Chocolaty fun. The brand Kellogg’s Chocos strives to create memorable childhood experiences filled with fun and learning, which delight both kids and their mothers. Chocoland campaign is another step in this direction.”

The Chocoland TVC gives kids a peek into the world of Chocoland. It is a mix of animation and real life shots wherein a child is seen enjoying Chocos in the morning and suddenly finds his friends and himself, in an unknown land. The kids are mesmerized by this new world of chocolaty fun called Chocoland!

Vice President & Client Services Director, JWT, Samarth Shrivastava had this to say about the campaign, “Chocoland offers a world, where children can have uninhibited fun, have limitless possibilities to explore and enjoy. Coco the monkey, the Chocos mascot is their passport into the world of Chocoland; he is their friend and the fun starter. The fun stories and adventures in Chocoland have just begun”

This TVC will also be supported by a second advertisement which encourages kids to be a part of the secret recipe hunt. Coco, the monkey, will take kids into the fascinating journey of what goes into making Kellogg’s Chocos.  Lucky winners will get a chance to go to Singapore.

The Chocoland campaign is an Integrated Promotion Campaign comprising of TV, digital and on-pack offers for kids. It has been created by National Films Head, Anupama Ahluwalia and the JWT team. Creatives are by Karan Shrikent, Vijay Solanki, Servicing by Govind Agarwal, Amita Servaia, Planning by Rahul Bandi and Film by Pooja Talwar.