KFin Technologies launches its new identity

KFin Technologies Private Limited ("KFintech”), an established SaaS company in India has announced the launch of its new corporate brand identity reflective of its corporate ethos.

“KFintech had been on an exhilarating journey the past few years through purposeful intervention. We had embarked on a dual velocity journey aimed at tactical transformation to yield outcomes for all the stakeholders. There is a need for all our stakeholders to identify our brand with what we stand for now. What you see is what you get and our branding ethos truly reflect our organizational DNA. Our branding is now consistent with our capabilities.” says Hanisha Vadlamani, Chief of Branding and Communication at KFintech. 

The three most important tenets of our philosophy are those of Trust, Thought Leadership and Technology culminating in experiential Transformation for our stakeholders. The three tenets reflect what each of our employees bring to the fore each day to make a difference to the ecosystem we belong to. “We wanted to reflect this in our new identity. The three intersecting ‘Ts in our logo demonstrate the power of blending individual tenet’s strength whilst complementing each other; the end result being that the whole ends up being much stronger than its individual elements.” added Vadlamani.

The Triskelion, a motif that represents rotational symmetry, works perfectly to showcase the three tenets of KFintech’s operations, transformation, technology and trust, all working together. “We tested a few agencies initially and the brief was fairly simple to begin with: Transformation and growth. After a few attempts, we realised that it was difficult, if not impossible, for an external entity to envision the message that we wanted to send out. It had to come from us, within” said Vadlamani on the agency hired for the activity. 

KFintech’s very first of the seven Core Values is ‘Client Success – Deliver to Delight’. There is only one unequivocal truth about any organization’s existence – to serve their customers. In financial services, continuous customer delight leads to Trust.

KFintech differentiates itself in the industry for this very reason – intent, ability and outcomes in motion to not to reduce a few amongst the crores of investors as statistics. This trend of entities masking inefficiencies as a % aberration is quite prevalent in industries which deal with hyperscale volumes. The organization subscribes to the view that the relegated % are human beings at the other end they deserve to be serviced the way we ourselves expect to be

On speaking about the media strategy for the branding activity, Vadlamani added, “We are taking a multi-channel approach to our media strategy. This includes elements like our company culture, a reinvention of our operating model, a restructuring of our marketing processes and building capabilities that can shift with changes in the market.” 

Social media, of course, is going to be a huge part of this. We’re at a point in time where social media is not just important, but is a crucial element to the success of any enterprise. It helps facilitate a more vibrant connection between people and is a powerful discovery tool. The two-way communication it helps foster is probably going to be the most powerful way to create engagement and get our message across.” She added.