Khatron Ke Khiladi x3 is the biggest reality show launch of 2010
Colors' Fear Factor Khatron Ke Khiladi-3 has proved to be the biggest reality show launch of 2010. According to the TAM mid-week data the show got a TVR of 6.9%.
The launch episode saw a 47% jump in ratings over last year, the TVR last year was around 4.7%. The channel also saw a jump in overall reach, from 16.7% reach last year to 20.9% this year.
The show's launch episode saw a 8% jump in Time Spent compared to last year and delivered more across all the three metro cities with a TVR 0f 5.5%, 10.2% and 4.1% in Mumbai, Delhi and Kolkata respectively
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