Khushi Kapoor Sets the Vibe as Cleartrip Launches ‘Explore Hotels by Vibe'

Cleartrip, a Flipkart company, announces the launch of a new feature — ‘Explore Hotels by Vibe.’ This revolutionises the hotel booking process by focusing on the overall vibe and mood of the trip. Cleartrip has launched this offering with a captivating campaign video featuring Khushi Kapoor. The video showcases how the feature can help create a vibe-based travel experience, aligning the hotel booking with the overall feel of the trip.

Traditionally, hotel booking has been a complex process involving multiple steps and filters that don’t really capture the traveller’s real intent of the trip. Cleartrip’s new hotel booking experience simplifies this by allowing users to select the vibe of their trip and offering curated hotel options based on location, amenities, and AI-summarized guest reviews. The feature covers 11 unique vibes across 18 destinations and over 5,000 hotels, verified by a dedicated on-ground team. This is brought alive with a rich video first experience emulating the traveller’s behaviour of exploration. Whether it's a serene retreat, party-filled holiday, or a cultural exploration, Vibes ensures that travellers can find a hotel that fits their travel mood.

Cleartrip believes that travel is a highly evocative category and has become a means of self-expression for the modern Indian. However, most OTAs, with their confusing jargon and multiple terms and conditions, often take away the joy of the anticipation of a holiday. By making both planning and booking more intuitive and in line with the traveller’s mindset, Cleartrip aims to add ease to the hotel and flight booking process, ensuring that the joy of travel continues all the way to the holiday itself. This is summarised succinctly in the campaign tagline - “trip ka mazza, Cleartrip pe shuru hota hai. 

The campaign video showcases Khushi Kapoor's dream of a perfect holiday with her girlfriends, disrupted by a large family celebration. Waking up from her dream, she searches for a party vibe on Cleartrip to book a hotel that aligns with her desired trip vibe, ensuring a fun-filled trip exactly as she envisioned. This campaign illustrates how Cleartrip hotels can enhance travel experiences by providing a more engaging hotel booking process.

“Our aim at Cleartrip has always been to simplify travel and enrich the overall experience for our users by making Cleartrip a one-stop travel platform," said Tavleen Bhatia, Chief Marketing and Revenue Officer at Cleartrip. “Leisure travel is a category that involves high engagement and brings immense joy. But the current scenario with online travel agencies (OTAs) is quite monotonous and unexciting. Our goal is to infuse the joy of travel not just in the journey, but also in the planning and booking phase. Through our campaign with Khushi Kapoor, we are connecting with the younger generation who prioritize experiences and the overall feel of a trip. Her youthful energy and adventurous spirit perfectly encapsulate the essence of this new product, making her the ideal choice for this campaign."

Explore Hotels by Vibe is now live and Cleartrip invites everyone to explore and discover a new way to book hotels that match their holiday mood.

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