Kicky & Perky celebrates strength, grace, heritage through collaboration with SEWA

This Navratri, Kicky & Perky has announced its collaboration with SEWA (Self Employed Women’s Association), launching a unique jewellery collection—Aadhira, celebrating the spirit of strength, resilience, and tradition. As part of this partnership, Kicky & Perky visited SEWA in Ashok Nagar, engaging with the remarkable women and learning about their inspiring lives.

In this collaboration, the women of SEWA beautifully modelled for Kicky & Perky, embodying the essence of Navratri and showcasing the brand’s latest Navratri collection: Aadhira. The visit served as a platform for heartfelt discussions about the challenges of these women, while the brand also distributed jewellery pieces from their collection as a token of appreciation for their contribution and time.

The Aadhira collection is a striking blend of handicraft silver, wood, and vibrant Navratna stones. Each piece in this collection reflects the indomitable spirit of women, just like the women of SEWA, who balance life with grace and strength. More than just jewellery, Aadhira is a tribute to unity, empowerment and the beauty of community. The collection celebrates the brilliance that shines even in challenging times with the stories of these women.

As Navratri marks the celebration of Devi Ma, Aadhira by Kicky & Perky x SEWA stands as a symbol of sisterhood, strength and heritage. 

The collection not only aims to add elegance to the festival celebrations but also highlights the importance of empowering women and celebrating their invaluable contributions.