Kingfisher achieves the historic milestone of 100 million cases in FY 2011-12

The legendary beer brand ‘Kingfisher’ from the house of United Breweries, has created history by achieving the significant milestone of 100 million cases sold in the financial year 2011-12. A fantastic achievement in the history of the Indian beer industry, this success has been made possible by both Kingfisher Premium and Kingfisher Strong.

 

United Breweries Limited is going from strength to strength with a market share that now stands at over 50%. The ubiquitous Kingfisher brand is by far the largest selling beer brand in India.

 

Kingfisher Strong, India’s largest selling beer, further consolidated its leadership position by registering record volumes, while Kingfisher Premium continued its dominance in the mild beer segment.

 

Commenting on this momentous occasion, Mr. Kalyan Ganguly, Managing Director, United Breweries Ltd. said, “Brand Kingfisher is today considered an icon of a new, vibrant and emerging India. This magnificent feat is the result of the unwavering loyalty of our consumers, the unflinching support of our customers and the hard work of our team members. We thank them for realizing our dreams and for pushing the boundaries of achievement. We look forward to even bigger achievements in the future.”

 

Kingfisher Premium:

 

Kingfisher Premium is a flagship brand from United Breweries Ltd. It is a lifestyle brand associated with fun, style, fashion and sports. Currently available in over 50 countries, the brand has won many international awards for its brew, packaging and advertising

 

Kingfisher Strong:

 

Kingfisher Strong was launched in 1999 to cater to the growing Strong Beer segment in the country. It is the fastest growing beer brand in the country and has been instrumental in growing the volumes and profitability for United Breweries Ltd. Today Kingfisher Strong is India’s largest selling beer brand.