Kingfisher Partners with 7 IPL Teams to Celebrate Cricket Season

Kingfisher Premium Packaged Drinking Water from United Breweries Ltd, part of the HEINEKEN Company, has announced its partnership with seven popular and teams this cricket season as sponsors. These teams include Mumbai Indians (MI), Royal Challengers Bangalore (RCB), Punjab Kings (PBKS), Sunriser Hyderabad (SRH), Lucknow Super Giants (LSG), Rajasthan Royals (RR) and Kolkata Knight Riders (KKR). The partnerships will feature extensive brand visibility, stadium activations and unique fan engagements across these teams’ home matches.
Kingfisher has consistently been at the forefront of creating memorable experiences through sports, music, and culture. The partnerships with the seven teams mark a significant milestone, as the iconic brand is strengthening its presence further this cricket season and elevating Kingfisher’s deep-rooted passion for cricket. The sponsorships align seamlessly with the brand’s larger than life identity, positioning the brand at the heart of the cricket celebrations.
Speaking about the associations, Vikram Bahl, Chief Marketing Officer, United Breweries Limited, said, “The iconic Ooh La La is back, bigger and better than ever! We are beyond thrilled to partner with some of the most popular and energetic teams. As the country’s most beloved sport, cricket has always been about bringing people together. Through our partnerships with the teams, we are enhancing fan experiences and celebrating the Good Times with millions of cricket lovers."
Throughout the season, Kingfisher Premium Packaged Drinking Water will strengthen its engagement with cricket enthusiasts through on ground and digital consumer activations, including meet and greet sessions and consumer merchandise giveaways.