Kingfisher's image makeover to start with Facebook's "Brand Timeline'

Brand Kingfisher to adapt to Facebook's "Brand Timeline' giving its consumers ample reasons for a qualitative interaction with the brand henceforth. The switch to Facebook Timeline comes not just as a new look but a strategic move to engage with its consumers more qualitatively while also highlighting the milestones and narrating the story of the brand that was never told before.

The Kingfisher page has been positioned as a facilitator of "Good Times' and strategically does not promote beer considering the profile of the Facebook users. The Kingfisher Facebook fan page currently enjoys more than 3.3 million likes and is growing on a 10% percentage month on month

Commenting on the new move, Samar Singh Sheikhawat, Senior Vice President, United Breweries Ltd said, "In the rapidly evolving world of digital communications, the changes might be multiple but the crux remains the same - finding innovative & instantaneous ways of touching the lives of consumers. At Kingfisher, we've always strived to set these benchmarks by moving on to new platforms swiftly & and utilizing the inherent strengths of the medium to forge a deep, meaningful relationship with our consumers. In keeping with that philosophy, Kingfisher was the first Indian brand to adopt the recently launched Facebook Timeline for profiles on Feb 29, 2012. Our endeavour now will be to use the key features of the format in a uniquely creative manner and make the consumer interactions on Facebook richer and more memorable."

Kingfisher first made its entry into Facebook in April 2008 and has been successful in constantly engaging with its consumers for the last 4 years. The numbers of fans have been growing in leaps and bounds year after year, a clear indication of the ever increasing popularity on Facebook. The number of fans on Kingfisher page stands at 3.3 million currently in comparison to 6.5 lakhs in 2010.