KKR ropes in four sponsors

Indian Premier League's franchise Kolkata Knight Riders has emerged as the most popular team among the advertisers.

Shah Rukh Khan owned Kolkata Knight Riders might not show its skills on the field but it surely rakes in more money than the other teams.

This year also the team has roped in four sponsors - Videocon, Lux Cozy, Fosters and Triple X.

Videocon has come on board as the jersey sponsor, for merchandise, the franchise has tied up with Lux Cozy. The energy drink Triple X has also come forward. For the promotional tie up, KKR has joined hands with Fosters.

KKR is still looking for two more sponsors.