Lamborghini India celebrates six decades through ‘Shadanga’

Lamborghini India celebrates six decades through ‘Shadanga’ a fusion of Indian art
Lamborghini India and The Plated Project have collaborated to celebrate Lamborghini's 60th Anniversary through an immersive art showcase named 'Shadanga.' It's fascinating how they've incorporated the six elements of Indian classical art to interpret various aspects of Lamborghini's history and design language.
Six visionary artists, each dedicated to one element of Lamborghini's history transformed the brand's iconic design language into captivating artworks. Each piece was then adorned by traditional Indian artisans. This finally culminated in a unique 6-piece mural of handcrafted canvases (30 inches), a set of exclusive digitally printed collector’s edition replicas on porcelain plates (7.5 inches), as part of the art showcase
The ‘Shadanga’ components include:
• Lavanya Yojana – Miura and the traditional symbols of beauty from Indian culture
• Pramana – Countach and an Indian architectural marvel•
• Sadrisya – Diablo and a bull from Indian mythology•
• Rupabheda – Huracán STO and the signature roar of the V10 engine and the Indian Ragmala•
• Varnikabhanga – Lamborghini’s Ad Personam program and the art of expression from Indian folk art kathakali
• Bhava – Revuelto’s futuristic design and a re-imagined Indian portrait•
In line with The Plated Project's mission of using art against hunger, this collaboration will result in 6,000 meals being donated to the needy and it represents Lamborghini's commitment to social responsibility and the fusion of art for a greater cause.
Sharad Agarwal, Head of Lamborghini India said: "As we celebrate 60 years of Lamborghini's relentless pursuit of excellence, we are delighted to join hands with ‘The Plated Project’ to create a truly exceptional art showcase, ‘Shadanga’. This initiative not only pays homage to our iconic brand but also contributes to a meaningful cause.”
Chitresh Sinha, the founder of The Plated Project added: “Our mission has always been to tell impactful stories using the power of art. ‘Shadanga’ was the perfect opportunity to do this as it offered us incredible breadth to tell captivating stories of Lamborghini’s journey through six decades by juxtaposing them on elements from India’s art and cultural history.”
Moreover, in celebration of Lamborghini’s 60th Anniversary, the Plated Project will create a "Limited Edition" series of 100 sets, a replica of each art piece as miniature porcelain collectible plates, making them valuable memorabilia from this exceptional project.
The project has therefore, successfully blended the worlds of automotive excellence, artistic creativity, cultural heritage, and social responsibility, creating a meaningful and memorable celebration of Lamborghini's six decades of relentless pursuit of excellence.